A new viral app that can change users' faces has been branded as racist after its "hot mode" lightened people's skin and enlarged their eyes.
The Russian-based app "uses neural networks to modify a face on any photo while keeping it photorealistic. For example, it can add a smile, change gender and age, or just make you more attractive," its CEO Yaroslav Goncharov told.
Only, according to some purported FaceApp users, the beautification process apparently involves lightening your skin tone.
"We are deeply sorry for this unquestionably serious issue," wrote Goncharov. "It is an unfortunate side-effect of the underlying neural network caused by the training set bias, not intended behavior. To mitigate the issue, we have renamed the effect to exclude any positive connotation associated with it."